Sienna Jung

Hi, I'm Sienna, a senior brand designer working across identity, digital experiences, and emerging technology.

I turn complex ideas into distinct, scalable brand systems. Across global brands and emerging technology, I explore how digital, physical, and AI-driven experiences can shape what a brand can become.

Senior Brand Designer dedicated to elevating the everyday through impeccable aesthetics and spatial storytelling.
I blend meticulous retail craft with digital foresight to build scalable brand systems that leave a lasting impact.

8 years, Every scale

Over 8 years, I've worked across startups and established brands, from a micro-mobility app to KFC Korea's 200+ locations, from a B2B Physical AI startup with no visual precedent to a travel platform scaling to 4.5M subscribers.

The through-line is always the same: take something complex and make it feel clear, human, and ownable.

I'm currently based in South Carolina, relocating to New York or San Francisco.

Direction, not Decoration

I believe great brand design isn't decoration,
it is direction.

When a brand knows what it looks like, every team moves faster, every decision gets easier, and every touchpoint starts to feel like it belongs.

That's what I build. Not just assets. Systems that hold.

Taste as a Practice

When I'm not designing, I run an aesthetic education channel called 'Aesthetic Training' on Threads, exploring how to develop genuine visual taste, not just follow trends. It's where my design thinking lives outside of client work.