Cafe24 Newsroom Annual Report
Brand
Cafe24
Role
Graphic Designer
Industry
Global E-commerce Tech
Year
2021
Context
Cafe24, South Korea’s leading global e-commerce platform, required a comprehensive annual report to showcase its expanding tech ecosystem and international growth. The goal was to present the company’s scalability and future vision to a diverse audience of global investors and partners.
Challenges
The primary challenge was information overload. The raw data contained dense business metrics and complex partnership milestones that were difficult to digest. We needed to transform this heavy, text-based information into an engaging web experience without losing professional credibility.
Solution
I focused on Information Structuring, converting complex datasets into intuitive infographics and interactive elements. I established a clear visual hierarchy to guide the user’s journey, effectively highlighting the company’s tech ecosystem scaling and future-proofing strategies.
Impact
The project successfully visualized Cafe24’s global expansion, turning abstract business goals into clear, tangible insights. The report served as a key communication tool, enhancing understanding and trust among global stakeholders regarding the company’s strategic direction.
