Wonik IR Renewal
Brand
Wonik
Role
Senior Brand Designer
Industry
AgTech
Year
2025
Context
Wonik, a leading global AgTech corporation, required a strategic overhaul of its Investor Relations (IR) materials to align with its evolving corporate brand strategy and global stature. Due to the sensitive nature of financial data, the detailed contents have been blurred for confidentiality purposes.
Challenges
The existing presentation suffered from visual inconsistency and dense, unstructured data. It was difficult for stakeholders to quickly grasp key financial insights and the company's future value due to a lack of visual hierarchy.
Solution
I established a strict visual system, defining a refined color palette and typographic hierarchy. To convey a future-oriented tone, I utilized Generative AI (Midjourney) to craft abstract key background visuals that symbolize AgTech innovation. I redesigned the cover and master templates to ensure scalability and transformed complex data sets into intuitive, high-impact visualizations.
Impact
The renewal project successfully transformed the deck into a polished, professional communication tool. It effectively delivered the company's value proposition to investors, significantly enhancing readability and projecting a forward-looking corporate identity. Notably, I completed this comprehensive overhaul in just one day, cutting the estimated turnaround time by 50%, demonstrating the ability to deliver high-quality results with exceptional speed.
